World Perfumery Congress
ScentRadar made its debut at World Perfumery Congress 2026. Inside the Radar Room, teams saw the platform live, tracking social, news, and purchase signals as fragrance trends emerge. Explore the full ScentRadar presentation.
ScentRadar at World Perfumery Congress 2026
World Perfumery Congress is the fragrance industry’s premier global gathering, bringing together perfumers, scientists, brand leaders, and ingredient suppliers from around the world. Hosted by the American Society of Perfumers, WPC 2026 took place June 23 to 25 in Monterey, California, under the theme Scents Without Borders, a celebration of how fragrance connected cultures, traditions, and innovation across every boundary.
ScentRadar exhibited at WPC 2026 as part of OnScent’s presence. The Radar Room was a dedicated demo space where teams could get a personal look at the platform. Demos were live and scenario-driven, showing how ScentRadar monitored social and news media in real time to surface the cultural signals shaping fragrance trends as they emerged.
As the congress explored how AI-driven formulation and cross-cultural storytelling were reshaping perfumery, ScentRadar brought that lens to market intelligence, giving fragrance professionals a way to move from historical trend reports to live, actionable signals their teams could use back then.
Using ScentRadar creatively in fragrance design
ScentRadar x OnScent
1:43
2:32
“Tea party for cowboys.” That’s how Lena Miskulin describes one of the four fragrances in OnScent’s Power of Paradox collection.
Lena is a Scent Design Evaluator at OnScent. In this conversation, she shares what happens when juxtaposition meets live consumer trends, and how ScentRadar helped guide the creative process behind the fragrance collection.
“I can ask it anything. I can really search out things that are important for me and my projects right now.” – Marvel Fields, SVP of Creative Strategy & Innovation, OnScent
Great fragrance starts with imagination. Now it’s informed by what the world is actually saying, in real time. Marvel sat down with OnScent Chief of Marketing, Chris L. Fuentes to talk about what that looks like in practice.
More Than a Fragrance House
A fragrance doesn’t announce itself. It arrives in a memory, a mood, a moment of recognition. Getting that right takes more than technical expertise. It takes a team that’s paying attention to culture, to the consumer, to what’s shifting before it shows up in a trend report.
That’s the work OnScent does. As a full-service fragrance house and innovation partner, we bring together creative development, proprietary market intelligence, and a genuine stake in where your brand is going. Not a vendor. A partner.