A New Era of Fragrance Market Research
OnScent® set out to rethink how the industry develops scent. Backward-looking trend decks created a five-year gap between consumer behavior and scent innovation.
ScentRadar’s mission is to reliably predict what scents consumers will desire in the future — solving the creator’s dilemma by closing the gap between real-time behavior and long-term creation.
Today's Signals
ScentRadar® is an intelligence platform that decodes real-time fragrance behavior by continually analyzing 24/7 data streams. Built on a digitally native tech stack, it “learns to smell” and reveals what consumers want now.
Using Natural Language Processing (NLP), ScentRadar® listens at scale, reading the way people talk, post, search, and react online to give brands a direct line to real consumer behavior. Instead of waiting for reports or surveys, NLP shows what consumers mean in the moment, bringing you closer to the conversations that shape demand.
Tomorrow's Forecasts
OnScent’s ScentRadar® team is developing predictive modeling tools to forecast the scents consumers will reach for next. Early case studies show strong momentum and signal that this data-first approach is the future.
ScentRadar® News is the published expression of our live intelligence platform. Each edition captures real-time cultural signals shaping fragrance demand, from social acceleration to emerging scent preferences, translating millions of digital touchpoints into structured, executive-ready insight.
Early editions explore how TikTok is reshaping the fragrance love cycle, compressing demand into viral moments and pulling new generations into scent culture earlier than ever before. It also introduces The Fragheads, an audience of over 3.7 million fragrance enthusiasts actively posting across Reddit forums. ScentRadar® tracks their conversations using Natural Language Processing coupled with scent-specific AI analytics to quantify momentum before it peaks.
Sign up for ScentRadar® News to stay informed or request a demo.
About ScentRadar® Data
ScentRadar® is powered by a digital tech stack integrating AI-driven analytics and top-tier business intelligence platforms. OnScent® partners with industry-leading data providers that utilize direct API plug-ins to capture insights at the source. Our marketing team refines this information, analyzing millions of real-time consumer touchpoints to forecast scent preferences and emerging trends. Together, this ecosystem forms the forward-looking ScentRadar®, designed to guide the future of innovation in scent.
ScentRadar™ gives OnScent® the clarity to design fragrance with confidence, turning live data into creative direction and supporting testing, manufacturing, and marketing. Together, we create what’s next in scent. Schedule a call with our team to discuss your next project.